Blog

3 Skills Marketers Need in the Age of AI Technology
2/19/2024
3 Skills Marketers Need in the Age of AI Technology

Future-proof your marketing skill set.

Augment Your Marketing Skills With AI
2/17/2024
Augment Your Marketing Skills With AI

How AI will create more versatile marketing professionals

What I Learned Publishing My First 2 BooksWhat I Learned Publishing My First 2 Books

5 lessons on writing and self-publishing.

The 2024 Guide to Online Income: Hard Work, Smart Marketing, and AI Tools
2/13/2024
The 2024 Guide to Online Income: Hard Work, Smart Marketing, and AI Tools

Clickbait skip - put in the work and monetize your content.

How to Make Money on the Internet in 2024 - A Guide to Content Creation and Monetization
2/9/2024
How to Make Money on the Internet in 2024 - A Guide to Content Creation and Monetization

Clickbait Skip - Put in the Work and Monetize Your Content

An Overview of Personal Brand Personality TraitsAn Overview of Personal Brand Personality Traits

Learn what personal brand personality traits are and how to decide on yours.

The Ultimate Guide to Conducting a Personal Brand InventoryThe Ultimate Guide to Conducting a Personal Brand Inventory

Assess your personal brand with this detailed guide to conducting a personal brand inventory.

How to Create a Brand Persona: A Step-by-Step Guide
2/5/2024
How to Create a Brand Persona: A Step-by-Step Guide

Learn how to create a brand persona with our step-by-step guide.

Understanding the Definition of Personal Brand CollateralUnderstanding the Definition of Personal Brand Collateral

Discover the ins and outs of personal brand collateral and how to improve yours.

Magician Brand Persona: The Art of Brand Magic
2/5/2024
Magician Brand Persona: The Art of Brand Magic

Explore the creative and inspiring magician brand persona in this in-depth guide.

The Ultimate List of Personal Brand AdjectivesThe Ultimate List of Personal Brand Adjectives

Use this list of personal brand adjectives to help you define and enhance your personal brand.

Brand Persona vs Customer Persona: Understanding the Key Differences
2/5/2024
Brand Persona vs Customer Persona: Understanding the Key Differences

Discover the crucial distinctions between brand persona and customer persona in this insightful article.

Brand Persona of the Hero: A Guide to Building a Powerful and Inspiring Brand Identity
2/5/2024
Brand Persona of the Hero: A Guide to Building a Powerful and Inspiring Brand Identity

Discover the secrets to creating a compelling brand persona with our comprehensive guide.

The Brand Persona of Gap: A Case Study on Consumer Brand Positioning
2/5/2024
The Brand Persona of Gap: A Case Study on Consumer Brand Positioning

Uncover the essence of Gap as we delve into the brand's persona, identity, and values.

The Brand Persona of H&M: A Look at the Fashion Retail Giant's Brand Positioning
2/5/2024
The Brand Persona of H&M: A Look at the Fashion Retail Giant's Brand Positioning

Discover the captivating brand persona of H&M as we delve into the inner workings of this fashion retail giant.

Apple Brand Personality: Delighting Customers With a Blend of Simplicity and Sophistication
2/5/2024
Apple Brand Personality: Delighting Customers With a Blend of Simplicity and Sophistication

Discover the captivating essence of the Apple brand as we delve into its unique personality traits and the impact it has made on the world.

The Art of Creating a Brand Persona
2/5/2024
The Art of Creating a Brand Persona

Learn to build a brand persona with this comprehensive guide.

The Explorer Brand Persona: Navigating the Terrain of Consumer Engagement
2/5/2024
The Explorer Brand Persona: Navigating the Terrain of Consumer Engagement

Uncover the fascinating and alluring brand persona of Explorer in this captivating article.

A Look at Canva's Go-to-Market Strategy
2/5/2024
A Look at Canva's Go-to-Market Strategy

Uncover the secrets behind Canva's successful go-to-market strategy.

Brand Personality Words: Articulating Brand Values and DifferentiationBrand Personality Words: Articulating Brand Values and Differentiation

Uncover the transformative potential of brand personality words in our comprehensive guide.

10 Personal Branding Words for Success10 Personal Branding Words for Success

Uncover the 10 essential personal branding words that can elevate your success and help you stand out in a crowded marketplace.

Cultivating Your Personal Leadership BrandCultivating Your Personal Leadership Brand

Uncover the transformative impact of nurturing your personal leadership brand in this insightful article.

How to Define Your Personal Brand: A Comprehensive GuideHow to Define Your Personal Brand: A Comprehensive Guide

Learn how to define and showcase your personal brand with this comprehensive guide.

Personal Brand and Company Brand: A Plan for Complementary Business and Personal BrandsPersonal Brand and Company Brand: A Plan for Complementary Business and Personal Brands

Uncover the dynamic interplay between personal and company brands and how they fuel success in the modern business landscape.

Personal Brand Intelligence: Present Your Best Brand ImagePersonal Brand Intelligence: Present Your Best Brand Image

Uncover the untapped potential within you by harnessing the power of personal brand intelligence.

Personal Branding in B2B: Reaching Your Professional PotentialPersonal Branding in B2B: Reaching Your Professional Potential

Unleash the full potential of your professional identity with the power of personal branding in the B2B world.

Refreshing Your Personal Brand Identity - Step-by-Step GuideRefreshing Your Personal Brand Identity - Step-by-Step Guide

Discover how to revamp and rejuvenate your personal brand with our comprehensive guide.

How to Determine Your Personal Brand Target MarketHow to Determine Your Personal Brand Target Market

Find out how your personal brand influences the audience you attract and the market you target.

Areas of Expertise for Personal Branding: Key Skills to Showcase Your Unique BrandAreas of Expertise for Personal Branding: Key Skills to Showcase Your Unique Brand

Uncover the essential skills to highlight your personal brand's unique expertise! From communication to problem-solving, this article delves into the key areas of expertise that will set you apart and elevate your personal brand to new heights..

Creating a Personal Brand Communication PlanCreating a Personal Brand Communication Plan

Learn how to craft a powerful personal brand communication plan with our comprehensive guide.

Personal Brand Nickname: Are Nicknames Good for Personal Branding?Personal Brand Nickname: Are Nicknames Good for Personal Branding?

Let's discuss personal brand nicknames - what are they, and do you need one?

10 Essential Personal Brand Assessment Questions10 Essential Personal Brand Assessment Questions

Read 10 key questions to assess and enhance your personal brand.

Personal Brand Discovery Exercise: Finding Your Personal BrandPersonal Brand Discovery Exercise: Finding Your Personal Brand

Find out where to start with your personal brand using this simple personal brand discovery exercise.

 Personal Brand Values: A Guide to Building an Authentic Reputation Personal Brand Values: A Guide to Building an Authentic Reputation

Personal brand values are a great way to differentiate and define your brand image.

 Personal Brand Nicknames: Elevate Your Image Personal Brand Nicknames: Elevate Your Image

A deep dive on personal brand nicknames, including tips for crafting your own.

Bacardi Brand Personality: An Analysis of Their Brand Positioning and Marketing
2/5/2024
Bacardi Brand Personality: An Analysis of Their Brand Positioning and Marketing

Let's explore the brand personality of Bacardi in this in-depth article.

Understanding Personal Brand CharacteristicsUnderstanding Personal Brand Characteristics

Get to the core of your personal brand image with personal brand characteristics.

The Impact of Casey Neistat's Personal BrandThe Impact of Casey Neistat's Personal Brand

In our latest case study we look at Casey Neistat's personal brand.

3 Effective Personal Brand Exercises to Boost Your Professional Image3 Effective Personal Brand Exercises to Boost Your Professional Image

Elevate your professional image with these 5 simple personal brand exercises.

The Key Personal Brand Building PillarsThe Key Personal Brand Building Pillars

Establish a strong personal brand this in-depth guide on the key pillars of personal brand building.

The Sage Brand Persona: A Comprehensive Guide
2/5/2024
The Sage Brand Persona: A Comprehensive Guide

Let's discuss the Sage brand persona, an intriguing and influential brand archetype.

Brands with Personality: What Makes a Charismatic Brand Persona?
2/5/2024
Brands with Personality: What Makes a Charismatic Brand Persona?

Let's discuss the characteristics that give a company a unique and memorable brand personality.

Exploring the Aveeno Brand Personality: Insights into Its Unique Identity and Appeal
2/5/2024
Exploring the Aveeno Brand Personality: Insights into Its Unique Identity and Appeal

Uncover the captivating brand personality of Aveeno in this insightful article.

The Pros and Cons of Hiring a Personal Brand ManagerThe Pros and Cons of Hiring a Personal Brand Manager

Discover the advantages and disadvantages of enlisting a personal brand manager to elevate your professional image.

The Power of Personal Branding in ArchitectureThe Power of Personal Branding in Architecture

Discover the impact of personal branding in architecture and how it can elevate your career.

Exploring Aramark's Brand Personality
2/5/2024
Exploring Aramark's Brand Personality

Uncover the compelling and distinct brand personality of Aramark in this insightful article.

Bill Nye's Personal Brand - Analyzing Our Favorite Scientific Influencer's Brand
2/5/2024
Bill Nye's Personal Brand - Analyzing Our Favorite Scientific Influencer's Brand

Uncover the captivating influence of Bill Nye's personal brand.

The Distinct Atlassian Brand Personality
2/5/2024
The Distinct Atlassian Brand Personality

Discover the unique and captivating brand personality of Atlassian in this insightful article.

The Airbnb Brand Persona: The Brand Essence of a Global Hospitality Giant
2/5/2024
The Airbnb Brand Persona: The Brand Essence of a Global Hospitality Giant

Uncover the captivating essence of the global hospitality giant, Airbnb, as we delve into the intricacies of its brand persona.

Creative Personal Brand Portrait IdeasCreative Personal Brand Portrait Ideas

Looking to elevate your personal brand with captivating portraits? Explore 10 unique and imaginative personal brand portrait ideas that will set you apart and leave a lasting impression.

The Ultimate Guide to Building Your Personal Brand as a Life CoachThe Ultimate Guide to Building Your Personal Brand as a Life Coach

Unlock the secrets to establishing a powerful personal brand as a life coach with our comprehensive guide.

The Art of Personal Brand Differentiation: Stand Out from the CrowdThe Art of Personal Brand Differentiation: Stand Out from the Crowd

Learn how to distinguish yourself from the competition and create a unique personal brand that sets you apart.

Air Jordan Brand Personality - Leaping to New Heights in Sportswear
2/5/2024
Air Jordan Brand Personality - Leaping to New Heights in Sportswear

Explore the captivating world of Air Jordan as we delve into the distinctive brand personality that has made it an iconic name in sports and fashion.

Assess Your Personal Brand Reach: A Comprehensive GuideAssess Your Personal Brand Reach: A Comprehensive Guide

Discover how to effectively assess the reach of your personal brand with this comprehensive guide.

The Power of Crafting Your Personal Brand on the InternetThe Power of Crafting Your Personal Brand on the Internet

Learn how to harness the power of crafting your personal brand on the internet.

How to Build Your Personal Brand on LinkedInHow to Build Your Personal Brand on LinkedIn

Learn how to effectively build and elevate your personal brand on LinkedIn with our comprehensive guide.

Personal Brand Website: Essential Components to IncludePersonal Brand Website: Essential Components to Include

Discover the essential elements of a compelling personal brand website.

5 Best Books on Branding and Marketing
1/1/2024
5 Best Books on Branding and Marketing

Check out these books on branding and marketing to boost your marketing strategy.

The 5 Best Email Marketing Books - Send Emails That Convert
12/30/2023
The 5 Best Email Marketing Books - Send Emails That Convert

Discover my top picks for the best email marketing books, offering strategic insights and practical tips to create email marketing campaigns that convert.

The 5 Top B2B Marketing Strategy Books
12/30/2023
The 5 Top B2B Marketing Strategy Books

Get new customers for your business with these B2B marketing strategy books.

The Best Account Based Marketing Books for Driving B2B Marketing Success
12/30/2023
The Best Account Based Marketing Books for Driving B2B Marketing Success

Explore my latest blog post where I dive into the best account based marketing books, offering invaluable insights and strategies to enhance your B2B marketing and sales efforts.

Top 5 Books About Social Media Marketing
12/30/2023
Top 5 Books About Social Media Marketing

Discover my top picks for books about social media marketing in this blog, where I delve into five reads that offer expert strategies and insights to elevate your digital marketing skills.

Must-Read Books on Social Media - Expert Analysis
12/30/2023
Must-Read Books on Social Media - Expert Analysis

Dive into my latest blog post where I share my top 5 books on social media, providing essential tips and strategies to enhance your overall online presence and marketing success.

Can You Have a Personal Brand on Multiple Areas? - Discussing Personal Brand FocusCan You Have a Personal Brand on Multiple Areas? - Discussing Personal Brand Focus

Learn about choosing personal brand areas and the best approach to choosing personal brand audiences, topics, and marketing channels.

Doritos Marketing Strategy: Brand Innovation and Impact
1/2/2024
Doritos Marketing Strategy: Brand Innovation and Impact

Discover the secret behind the remarkable marketing strategy of Doritos that has captivated consumers worldwide.

Uber Marketing Strategy: Connecting Rideshare, Food, and Freight
1/2/2024
Uber Marketing Strategy: Connecting Rideshare, Food, and Freight

Explore the intricate web of strategies, tactics, and innovations that have propelled Uber to the forefront of the ride-hailing industry.

Verizon Marketing Strategy: Shaping the Future of Telecommunications
1/2/2024
Verizon Marketing Strategy: Shaping the Future of Telecommunications

Discover how Verizon has harnessed the power of digital marketing to drive success in the modern age.

Tesla Marketing Strategy: The Road to Auto Industry Success
1/2/2024
Tesla Marketing Strategy: The Road to Auto Industry Success

Discover how Tesla's innovative marketing strategy has revolutionized the automotive industry and captivated consumers worldwide.

Red Bull Marketing Strategy: Energizing Brand Engagement
1/2/2024
Red Bull Marketing Strategy: Energizing Brand Engagement

Learn how Red Bull's innovative and daring marketing strategy has propelled the brand to global success.

Nestlé Marketing Strategy: The Ingredients for Sweet Success
1/2/2024
Nestlé Marketing Strategy: The Ingredients for Sweet Success

Discover the secrets behind Nestle's successful marketing strategy in this comprehensive analysis.

Microsoft Marketing Strategy: From Operating Systems to Cloud Solutions
1/2/2024
Microsoft Marketing Strategy: From Operating Systems to Cloud Solutions

Explore the comprehensive analysis of Microsoft's effective marketing strategy in this insightful article.

Patagonia Marketing Strategy: Weaving Sustainability into Brand Success
1/2/2024
Patagonia Marketing Strategy: Weaving Sustainability into Brand Success

Uncover the secrets behind Patagonia's effective marketing strategy in this insightful article.

Pepsi Marketing Strategy: An Effervescent Brand Success
1/2/2024
Pepsi Marketing Strategy: An Effervescent Brand Success

Discover the winning marketing tactics behind Pepsi's success with this in-depth article.

Costco Marketing Strategy: A Study in Membership and Value
1/2/2024
Costco Marketing Strategy: A Study in Membership and Value

Discover how Costco's innovative marketing strategy has propelled the company to success.

What is a Holistic Marketing Strategy?
1/4/2024
What is a Holistic Marketing Strategy?

Discover the power of a holistic marketing strategy and learn how it can transform your approach to reaching customers.

Trader Joe's Marketing Strategy: A Fresh Approach to Grocery Retail Marketing
1/2/2024
Trader Joe's Marketing Strategy: A Fresh Approach to Grocery Retail Marketing

Uncover the successful marketing tactics employed by Trader Joe's and learn how this beloved grocery chain has managed to capture the hearts of consumers.

Netflix Marketing Strategy: Streaming Success
1/2/2024
Netflix Marketing Strategy: Streaming Success

Discover the secrets behind Netflix's effective marketing strategy in this in-depth article.

Airbnb Marketing Strategy: Building a Global Community of Hosts and Travelers
1/2/2024
Airbnb Marketing Strategy: Building a Global Community of Hosts and Travelers

Discover the ultimate Airbnb marketing strategy to skyrocket your rental success! Learn how to optimize your listing, attract more guests, and maximize your earnings with proven tips and tactics.

The Best Marketing Strategies for Gyms
2/7/2024
The Best Marketing Strategies for Gyms

Looking to boost your gym's visibility and attract more clients? Discover the most effective marketing strategies for gyms, from social media tactics to community engagement, in this comprehensive article.

Ben and Jerry's Marketing Strategy: Scooping up Consumer Attention
1/2/2024
Ben and Jerry's Marketing Strategy: Scooping up Consumer Attention

Discover how Ben and Jerry's has crafted a highly effective marketing strategy that has set them apart in the competitive ice cream industry.

McDonald's Marketing Strategies: Cultivating a Fast-Food Empire
1/2/2024
McDonald's Marketing Strategies: Cultivating a Fast-Food Empire

Discover the innovative and impactful marketing strategies employed by McDonald's that have helped the fast-food giant achieve global success.

Expedia Marketing Strategy: Connecting the World Through Travel
1/2/2024
Expedia Marketing Strategy: Connecting the World Through Travel

Discover how Expedia has implemented a highly effective marketing strategy to dominate the travel industry.

Adidas Marketing Strategy: Blending Innovation With Heritage for the Win
1/3/2024
Adidas Marketing Strategy: Blending Innovation With Heritage for the Win

Explore how Adidas has crafted a winning marketing strategy that has propelled them to the top of the athletic footwear and apparel industry.

The Samsung Market Strategy: Consumer Electronics Go-to-Market Success
1/3/2024
The Samsung Market Strategy: Consumer Electronics Go-to-Market Success

Discover the secrets behind Samsung's market strategy in this comprehensive analysis of their success.

Lululemon Marketing Strategy - A Closer Look
2/17/2024
Lululemon Marketing Strategy - A Closer Look

Discover the secrets behind Lululemon's successful marketing strategy in this in-depth article.

A Look at Frito Lay's Marketing Strategy
1/3/2024
A Look at Frito Lay's Marketing Strategy

Discover the secret behind Frito Lay's marketing strategy.

Honda Marketing Strategy: Driving Success in the Automotive Industry
1/3/2024
Honda Marketing Strategy: Driving Success in the Automotive Industry

Explore how Honda's innovative marketing strategy has propelled the brand to success in the competitive automotive industry.

An Overview of AT&T's Marketing Strategy
1/3/2024
An Overview of AT&T's Marketing Strategy

Discover the ins and outs of AT&T's marketing strategy with this comprehensive analysis.

The Dollar Shave Club Marketing Strategy: A Comprehensive Analysis
1/3/2024
The Dollar Shave Club Marketing Strategy: A Comprehensive Analysis

Discover the intricate and innovative marketing strategy of the Dollar Shave Club through this comprehensive analysis.

Boeing Marketing Strategy: Aerospace Marketing Takes Flight
1/3/2024
Boeing Marketing Strategy: Aerospace Marketing Takes Flight

Explore the in-depth analysis of Boeing's marketing strategy and gain valuable insights into how the aerospace giant effectively positions itself in the market.

Hershey Marketing Strategy: A Sweet Success
1/3/2024
Hershey Marketing Strategy: A Sweet Success

Discover the secret behind Hershey's sweet success with this in-depth article on their effective marketing strategy.

Chevrolet Marketing Strategy: A Guide to Automotive Marketing
1/3/2024
Chevrolet Marketing Strategy: A Guide to Automotive Marketing

Discover the ins and outs of the Chevrolet marketing strategy in this comprehensive analysis.

Crocs Marketing Strategy: A Step-by-Step Look at a Footwear Marketing Phenomenon
1/2/2024
Crocs Marketing Strategy: A Step-by-Step Look at a Footwear Marketing Phenomenon

Discover the secrets behind the phenomenal success of Crocs' marketing strategy in this insightful article.

M&M's Marketing Strategy: An Inside Look at Confection Consumer Marketing
1/2/2024
M&M's Marketing Strategy: An Inside Look at Confection Consumer Marketing

Discover the secrets behind M&M's effective marketing strategy in this insightful article.

KFC Marketing Strategy: A Comprehensive Analysis
2/17/2024
KFC Marketing Strategy: A Comprehensive Analysis

Discover the winning marketing tactics of KFC that have made it a global fast-food powerhouse.

Dyson Marketing Strategy: A Look at Home Appliance Go-to-Market Strategy and Branding
2/17/2024
Dyson Marketing Strategy: A Look at Home Appliance Go-to-Market Strategy and Branding

Discover the innovative marketing tactics that propelled Dyson to success in this insightful article.

Fueling Success: How Chevron's Marketing Strategy Stands Out in the Energy Industry
1/3/2024
Fueling Success: How Chevron's Marketing Strategy Stands Out in the Energy Industry

Discover how Chevron has developed an effective marketing strategy that sets them apart in the industry.

The Four Seasons Marketing Strategy: A Comprehensive Approach to Success
1/3/2024
The Four Seasons Marketing Strategy: A Comprehensive Approach to Success

Discover how the Four Seasons Marketing Strategy can elevate your business to new heights.

FedEx Marketing Strategy Case Study
1/3/2024
FedEx Marketing Strategy Case Study

Explore how FedEx has developed and implemented an effective marketing strategy to stay ahead in the competitive world of logistics.