The Best Social Media Platforms for Healthcare

Social media platforms are a great tool for healthcare, opening up a variety of opportunities for healthcare providers to share valuable information, and reach potential and current patients.

For example, social media platforms offer the following benefits for healthcare:

  1. Increased visibility and reach. Social media platforms, such as Facebook and Twitter, can help healthcare providers to reach a wider audience and increase their visibility to potential patients. By creating profiles on social media platforms and regularly sharing valuable informative and engaging content, healthcare providers can connect with more people and showcase their services to a wider audience.
  2. Improved patient engagement. Social media platforms allow healthcare providers to interact directly with their patients and potential patients. For example, social media platforms provide a convenient way for patients to get in touch with their healthcare provider and ask questions and take care of simple things like appointment scheduling. This can help to improve customer service and make patients feel more valued and respected.
  3. Greater flexibility. Social media platforms are a flexible marketing channel where healthcare providers can target specific audiences, tailor their content and messaging to those audiences, and rapidly iterate on content strategy to see what works and what doesn't. This allows them to reach the right people at the right time, and to adapt their strategies as needed with more flexibility than traditional marketing channels offer.
  4. Improved access to health information. Social media can also be a valuable source of health information and education for patients. Healthcare providers can use social media to share tips, knowledge, and updates related to health and well being, which can help to educate and empower patients to make informed decisions about their health care.

To help you decide which social media platforms are the best fit for your needs, check out our list of the top options.

The best social media platforms for healthcare:

YouTube

YouTube

    Platform highlights:

    1. The ability to upload videos
    2. A user interface that is easy to navigate
    3. A search bar to help you find the videos you're looking for
    4. The ability to create and manage playlists
    5. The ability to like, comment on, and share videos
    6. The ability to subscribe to channels
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    Snapchat

    Snapchat

      Platform highlights:

      1. You can send disappearing photos and videos to your friends
      2. You can add filters and effects to your photos and videos
      3. You can create "Stories" which are collections of photos and videos that disappear after 24 hours
      4. You can chat with your friends
      5. You can add friends by their username or by scanning their Snapcode
      6. You can view snaps from around the world on the "Discover" page
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      TikTok

      TikTok

        Platform highlights:

        1. The ability to create short, creative videos
        2. A large variety of music and sound effects you can use to create content
        3. A library of filters and editing tools to help you create engaging videos
        4. A community of other creatives to connect with and get inspiration from
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        Instagram

        Instagram

        Platform highlights:

        1. Instagram is a highly visual platform that caters to creators
        2. Instagram offers content creation tools and post types that give users a variety of options, including temporary story posts, polls, photos, photo carousels, and videos
        3. Instagram profiles offer users visual branding opportunities to design the look and feel of their profiles
        4. Instagram offers a business profile option that unlocks lead generation, ecommerce, and advertising tools for business owners and personal brands
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        Facebook

        Facebook

        Platform highlights:

        1. Facebook has a large established user base
        2. Facebook users and Facebook business pages have ample content creation opportunities, with Facebook posts supporting content types ranging from videos and photos to live video
        3. Facebook business pages offer an opportunity to create a brand footprint on an established marketing channel
        4. Facebook offers advertising tools for creating ads and sponsoring existing posts
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        Twitter

        Twitter

        Platform highlights:

        1. Short form content style encourages frequent, timely updates
        2. Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
        3. Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
        4. Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands
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        LinkedIn

        LinkedIn

        Platform highlights:

        1. Large professional network presents ample opportunities for personal brand building, networking, and yielding job opportunities
        2. Content creation tools offer a variety of options ranging from live video to PDF document sharing and a native LinkedIn blogging platform
        3. LinkedIn profiles are robust, with numerous content fields and opportunities for branding and SEO
        4. LinkedIn company pages offer a variety of content creation tools and branding opportunities geared toward
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