YouTube

What is YouTube?

YouTube is a video sharing website where users can upload, share, and view videos.

• Platform type: Social Media Platform
• Founder(s): Steve Chen, Chad Hurley, and Jawed Karim
• Year founded: 2005

What Are YouTube's Top Features?

1. The ability to upload videos
2. A user interface that is easy to navigate
3. A search bar to help you find the videos you're looking for
4. The ability to create and manage playlists
5. The ability to like, comment on, and share videos
6. The ability to subscribe to channels
   

YouTube Differentiation

YouTube has several unique characteristics that bring value to its users:

1. YouTube provides tools for creators such as channels and playlists to organize videos into different categories.
2. YouTube channels can be branded with custom profile images, cover images, and descriptions
3. YouTube analytics give content creators insight into how their videos are being consumed to guide future content creation and promotion strategies
4. YouTube search is a great tool for video discovery for users, and is an opportunity for creators and brands to leverage search optimization in their profiles and video post meta data
5. Creators and brands can earn revenue from ads that are displayed on their content