What is LinkedIn?

LinkedIn is a social network for professional networking, connecting employers with prospective employees, and connecting employees with other professionals in their field.

  • Platform type: Social Media Platform
  • Founder(s): Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante, and Chris Saccheri
  • Year founded: 2002

What Are LinkedIn's Top Features?

  1. The ability to connect with people in your field and build relationships
  2. The ability to find and apply for jobs
  3. The ability to network with other professionals
  4. The ability to keep your resume up-to-date
  5. The ability to research companies and salary information

LinkedIn Differentiation

LinkedIn has several unique characteristics that bring value to its users:

  1. Large professional network presents ample opportunities for personal brand building, networking, and yielding job opportunities
  2. Content creation tools offer a variety of options ranging from live video to PDF document sharing and a native LinkedIn blogging platform
  3. LinkedIn profiles are robust, with numerous content fields and opportunities for branding and SEO
  4. LinkedIn company pages offer a variety of content creation tools and branding opportunities geared toward organizations

Learn About Using LinkedIn for Personal Branding and Marketing for Companies

LinkedIn Personal Branding

LinkedIn Company Marketing Strategies