What is Snapchat?

Snapchat is a messaging app that allows users to send each other photos and videos which disappear after a set amount of time.

  • Platform type: Social Media Platform
  • Founder(s): Evan Spiegel, Bobby Murphy, and Reggie Brown
  • Year founded: 2011

What Are Snapchat's Top Features?

  1. You can send disappearing photos and videos to your friends
  2. You can add filters and effects to your photos and videos
  3. You can create "Stories" which are collections of photos and videos that disappear after 24 hours
  4. You can chat with your friends
  5. You can add friends by their username or by scanning their Snapcode
  6. You can view snaps from around the world on the "Discover" page

Snapchat Differentiation

Snapchat has several unique characteristics that bring value to its users:

  1. Snapchat has an engaging short form video and photo content format, having started the 24hr story post format that has become a standard across social platforms
  2. Snapchat has a younger user demographic, with most users falling between the ages of 15-35
  3. Snapchat has capitalized on the popularity of digital avatars for self expression and personal branding with its customizable Bitmoji avatars
  4. Snapchat added a Spotlight feature for user generated content where brands and creators share content with their audiences in a TikTok-style discovery feed