What is TikTok?

Tiktok is a social media platform that allows users to share short videos of themselves, and to discover short videos from other users.

  • Platform type: Social Media Platform
  • Founder(s): ByteDance
  • Year founded: 2016

What Are TikTok's Top Features?

  1. The ability to create short, creative videos
  2. A large variety of music and sound effects you can use to create content
  3. A library of filters and editing tools to help you create engaging videos
  4. A community of other creatives to connect with and get inspiration from

TikTok Differentiation

TikTok has several unique characteristics that bring value to its users:

  1. Highly engaging short form video format
  2. TikTok feed algorithm seamlessly surfaces videos for users, helping them discover content, and keeping them on platform for brand and creators
  3. TikTok has built-in creation tools, including video editing, adding music, and text overlay
  4. TikTok is a widely used search engine, especially by Gen Z users. This opens up the opportunity to utilize SEO strategies on TikTok in both posts, and on user profiles