What is Twitter?

Twitter is a social networking site where users can post short messages, called tweets, of up to 280 characters.

  • Platform type: Social Media Platform
  • Founder(s): Jack Dorsey
  • Year founded: 2006

What Are Twitter's Top Features?

  1. Twitter is a great way to connect with people who share your interests.
  2. You can follow people and organizations to stay up-to-date on what they're doing.
  3. Twitter is a great way to get news and information in real-time.
  4. You can use Twitter to promote your own work or products.
  5. Twitter is a great way to connect with people in your

Twitter Differentiation

Twitter has several unique characteristics that bring value to its users:

  1. Short form content style encourages frequent, timely updates
  2. Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
  3. Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
  4. Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands

Resources to Learn Twitter Marketing and Twitter Personal Branding