Twitter

What is Twitter?

Twitter is a social networking site where users can post short messages, called tweets, of up to 280 characters.

• Platform type: Social Media Platform
• Founder(s): Jack Dorsey
• Year founded: 2006

What Are Twitter's Top Features?

1. Twitter is a great way to connect with people who share your interests.
2. You can follow people and organizations to stay up-to-date on what they're doing.
3. Twitter is a great way to get news and information in real-time.
4. You can use Twitter to promote your own work or products.
5. Twitter is a great way to connect with people in your
   

Twitter Differentiation

Twitter has several unique characteristics that bring value to its users:

1. Short form content style encourages frequent, timely updates
2. Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
3. Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
4. Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands
   

Resources to Learn Twitter Marketing and Twitter Personal Branding

• 10 Content Ideas For Building Your Personal Brand On Twitter
• The Anatomy of a Tweet - Twitter Marketing Tips
• Tweet Examples to Use in Your Twitter Marketing Strategy
• 20 Twitter Marketing Tips to Help Grow Your Brand‍