Twitter is a social media platform where personal branding is a common practice. Business owners and entrepreneurs like Gary Vaynerchuk and Elon Musk have invested in Twitter personal branding to support their personal goals and professional endeavors.
Twitter’s conversational tone and short form content style lends itself well to personal branding, and you will even see corporate brands take a more personal approach with their Twitter content, with some brands speaking in the first person, regularly posting humorous Tweets, and engaging in back-and-forth exchanges in Tweet comments. The fact that Twitter’s content style works well for thought leaders and corporate brand accounts means it is an excellent opportunity for individuals looking for a platform to establish their own presence and achieve personal branding goals.
Similar to the way in which influencers utilize platforms like Instagram, LinkedIn and TikTok to develop their brands, entrepreneurs and business professionals from various fields are telling their stories on Twitter, and raising awareness for themselves and their businesses.
Whether you are trying to build a personal brand in order to grow a business, or are looking to establish yourself as a thought leader in your industry, Twitter is a great place to start. In order to get that start, consider these personal branding content ideas for building your own brand on Twitter.
Speaking of brand storytelling, a key element of a personal brand is sharing relatable information. Your personal brand doesn’t have to be all business, and the odds are adding personal elements will only increase how much people engage with you as they discover commonalities. Gary Vaynerchuk exemplifies this in his personal brand, posting about his passion for the New York Jets NFL football team, and his hobbies like trading cards and flipping garage sale items.
Twitter Storytelling Ideas
To tell your own story, try adding these ideas to your Twitter content strategy:
Check out this personal branding tips blog post for more strategies for telling your story.
Sharing predictions opens up a ton of personal branding content ideas. You will see this with prevalent thought leaders and influencers, as they frequently share their future predictions for their industry. Identifying trends, opportunities, or upcoming challenges and sharing them with your audience puts you in a position of being a thought leader. Not only will this content come across as valuable insight for your audience, it also has the chance of sparking conversation.
For the marketing industry, an example would be predicting that SMS, voice, and automated customer experience technologies will grow in popularity among marketers in the next year. Think about parallel predictions like those examples for your own industry, and share them in a Tweet, or a more in-depth Twitter thread.
Get more Twitter marketing tips in this blog post: "20 Twitter Marketing Tips to Help Grow Your Brand"
Regardless if the goal is business growth or personal brand development, providing value to your target audience should be at the core of every Twitter personal branding content strategy. One way to accomplish this is to help people by answering their questions.
When questions, trends, or controversial topics arise in your industry, it’s an opportunity for you to weigh in and help people to make sense of them. An example for Brand Credential would be explaining the key things to consider when selecting the social channel that is most appropriate for your company.
This technique can be executed within outbound Tweets by restating a question you’ve read elsewhere, and providing your own answer, or answering questions you see posed in other people’s Tweets by responding in a post comment.
When trends or controversial topics arise in your industry, there’s an opportunity for industry experts to weigh in and help make sense of it for their audiences. For example, when new social media platforms launch and gain popularity, professionals in the marketing industry share their opinion on the platform’s benefits and downsides, and report on their early experiences with the platform. An example in the food and restaurant industry would be sharing posts that offer commentary on the rising popularity of app-based delivery services.
Keep your ear to the ground for similar topics and news moments in your own industry, and take the opportunity to share your thoughts on them. This will generate conversation among your peers, and well thought out takes on the trends will help to establish your reputation as a thought leader.
Sharing thought leadership content from 3rd party publications and colleagues makes for engaging content that you always have at your disposal when you need an idea for a post, and it also gets people in the habit of coming to you for thought leadership content. That way, when you start working your own blog posts, videos, or other content into your content calendar, it’s natural and on brand.
A consistent cadence of 3rd party articles, videos and infographics can be a strategic pillar for building your personal brand on Twitter. It is a strategy you can deploy an unlimited number of times, and represents low hanging fruit in terms of free impressions and engagement, as the only cost associated is your time spent researching content ideas, and writing copy to share them in your posts.
Try sharing articles from your industry that cover industry news, tips, and how-to style content. For Brand Credential, an example of this would be sharing a marketing tips blog from a popular marketing or business publication. Sharing this kind of content only takes a matter of minutes, and is great in a pinch if you’re struggling to come up with new personal branding content ideas.
Be sure to credit the publication by mentioning them in the post copy, or tagging their Twitter handle. This will give them due credit, and also increases the likelihood that they engage with your Tweet.
A classic Twitter marketing strategy among B2B companies, highlighting customers and colleagues is a content technique that also has value for personal brand development.
From a customer perspective, sharing news from your customers, highlighting the success they’re found with your products, and communicating your appreciation has the dual benefit of making them feel valued, and highlighting your own business success.
In terms of highlighting colleagues, try sharing their work, shouting them out and showing appreciation for their insight. This will create dialogue and encourage engagement on their part, while demonstrating the value of your network.
It is no surprise that the best personal brands come across as personal. These individuals communicate tangible value, and manage to do so in a way that exudes their own personal touch.
A content topic that can help you accomplish this within your own Twitter personal branding is behind-the-scenes content. Just as businesses often share an inside look at their day-to-day operations to build brand loyalty with their customers, you can share your own behind-the-scenes updates.
If you are a business owner, you can post videos and written content that shares what it’s like to run and manage your business from your perspective every day.
If you are a professional seeking to build your thought leadership footprint, you can share the daily routines that you find to be most effective, or explain how you’ve overcome common challenges in your industry. An example of this would be a marketing professional explaining the steps that went into a recent product launch, and asking colleagues how they would have approached it, or suggestions they have for future product launches.
Regardless of what content you share with this strategy, the goal is to share a personal perspective that will make you and your personal brand relatable.
Tweets offer ample opportunity for visual branding. Try creating simple graphics or your own logo to include within your image posts and videos to up your Twitter personal branding game.
Twitter Visual Branding Opportunities
Try taking advantage of these visual branding opportunities within your personal branding content strategy:
Check out these Tweet examples for more inspiration.
We’re all working in some fashion, and there are common pain points and things we enjoy about work that can be captured in a humorous fashion in memes. For example, remote work memes have become common since the shift to hybrid and remote work. Kids in the background of Zoom calls, people apologizing for being on mute every call, etc. Find a meme that’s relatable for your niche audience, or create your own that will resonate with them.
Polls are a Tweet format that gives your audience the opportunity to vote from a selection of choices, or input their own response. Try creating a poll related to your industry to engage your audience.
Polls also create the opportunity for follow up content, as you can create another post recapping the results once the poll closes. An example for Brand Credential would be asking people which social channel they would use for their marketing strategy if they could only pick one.
Twitter has emerged as a platform for personal brand development that presents users with rich content options for engaging their audiences, and the opportunity to take advantage of the platform's growing professional audience. Take advantage of these tips and personal branding content ideas for building your own brand on Twitter.
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