Just like with any skill, observing people who excel at something is a great way to learn and improve your own skills. And that is why studying examples of personal brands from people who have successfully grown theirs and achieved similar personal branding goals is a nice strategy.
In this blog post we cover examples of a personal brand worth emulating — creators who have built massive audiences on social media, landed dream jobs, and built businesses that enabled them to quit their 9-5s. All through the art of personal branding.
Previously we analyzed Gary Vaynerchuk's personal brand to break down what makes it so successful. In this blog post we highlight 5 personal brand examples — explaining their strategy and showcasing their prolific content creation and audience building.
Let's jump in.
Niharikaa Kaur Sodhi is an entrepreneur we write about frequently because she is a shining example of someone using online content creation and personal branding to grow a significant audience and profitable business.
Sodhi started writing prolifically on platforms like LinkedIn and Medium, enabling her to create enough income streams with her personal brand to quit her 9-5 and become a full time creator. Kaur Sodhi is a great personal brand example to emulate and follow, as she consistently documents her process and strategy to share what works with her followers.
“I help writers become consistent & get traction via my CBC (cohort–based course), Summit 21. 23x Medium Top Writer | LinkedIn Top Voice”
Visible on Kaur Sodhi’s LinkedIn profile, her personal brand statement leads with what value people can receive from following her and using her products, and she then backs it up in the rest of her statement by highlighting her credibility and social proof she has garnered.
Use these LinkedIn personal branding tips and content ideas to build your own brand on LinkedIn
Justin Welsh is a prominent entrepreneur, frequently sharing content and tips as he goes on his journey to build a portfolio of one-person businesses to $5M— basically the personal brand development dream.
As far as examples of personal brands go, Welsh’s prolific growth on platforms like LinkedIn and Twitter are great case studies to follow. He shares tips for following suit with social media growth strategy his followers can adopt, advice and case studies for monetizing personal brands, improving professional skills like writing, and personal development advice.
Welsh also exemplifies the strategy of disconnecting your time and income by building and selling digital products. He advertises his digital products and content channels like his newsletter in the cover photos and bios of his social media channels and personal website.
“The Diversified Solopreneur | Building a portfolio of 1 person businesses to $5M in revenue. Tweets and threads about the process.”
Welsh’s personal brand statement from his Twitter profile leads with a tagline he created that communicates his end goal for his personal brand: to be an entrepreneur running an empire of different 1-person businesses - that is a big mission that grabs the reader’s attention. The rest of his tagline offers more detail on his mission, and the value he offers his followers in terms of building in public and sharing his creator journey.
Learn more about the benefits of personal branding
Easlo is a personal branding and creator economy pioneer. At just 20 years old he has built a $200K+ revenue business which he grew through a combination of personal branding and content marketing on platforms like Twitter, and the creation of digital products and resources using Notion.
He documents his journey as a Notion super user, consistently stressing the fact that he is using cheap or free tools to generate a ton of content and significant revenue.
Easlo passes his knowledge on to his audience by sharing content consistently to his followers on Twitter, via his newsletter, and giving away free Notion templates and guides. His ability to create a strong and unique brand aesthetic across his channels and products warrants him being included among the impressive examples of a personal brand.
“The Notion Guy. I help creators & business owners get organize & productive with no-code.”
Visible on Easlo’s Twitter profile, his personal brand statement leads with a tagline that speaks to his established reputation as a Notion expert. He follows that proclamation with the value he offers his niche target audience of creators and business owners through his products that make them more productive and help them grow their audiences.
Use these Twitter content ideas for building your personal brand on Twitter
Social media community building expert and author Ish Verduzco has built a prominent personal brand across channels like Twitter and Instagram.
He shares insights from his 8-year career building social media audiences at brands like LinkedIn, Snap, and a16z. His ability to repeatedly scale social media communities has led him to a dedicated following on his own channels and position as a thought leader on topics like social media growth, business, and personal development.
Verduzco regularly posts valuable content for his followers across his channels, and masterfully repurposes content from one channel to another to get maximum ROI — one of the many insights he shares and demonstrates.
"Hola, I'm Ish 👋🏽
Currently leading Social & Community @ a16z crypto. 👾
Ex LinkedIn, Snap, & Crave It (social food app). 📲
During my time at LinkedIn, I also went on a National DJ tour w/ pitstops in LA, Miami, & Las Vegas.🌴
While working at Snap, I published a book aimed at helping people from underrepresented groups achieve their goals. 📓
When I was at Crave It, I also launched a 3D NFT Project called Primobots. 🤖
I also have a podcast aimed at helping creators & entrepreneurs with their projects. 📈
Thanks for checking out my content!
Cheers,
Ish”
Verduzco’s personal brand statement uses a bulleted approach to highlight as much of the value he creates for his followers as he can, and for good reason. His statement presents a well rounded view of his personal brand, including educational resources he created, professional accomplishments, and personal elements.
Follow these personal branding tips to grow your own brand.
Dulma is a creator and entrepreneur who turned her TikTok channel into a jumping off point for massive personal brand growth and the start of a full time business. Dulma’s TikTok videos originally focused on analyzing DTC and ecommerce brands, with a specific focus on female-led businesses. She’s since expanded her content to include helping fellow creators achieve personal brand growth.
Her creator-focused content regularly references how the mentality of getting out there and creating ASAP and setting aside any fears was a big part of her ascent to an influencer success story in one year.
Dulma rapidly grew her followings on TikTok and Twitter through quality content that resonates with her target audience and insanely consistent content creation. In this Tweet she shared how she completed several “100 day challenges” where she posted on a designated channel (TikTok in this case) every day for 100 days. These sprints of extreme content creation consistency helped her catapult her personal brand forward. For example, her most recent 100-day TikTok challenge netted her nearly 100K followers & six figures in brand deals in 1 year.
“I make nerdy TikTok content analyzing DTC & ecommerce brands. 98K+ followers, featured in WWD, Glossy, Morning Brew: http://tiktok.com/@iamdulma”
Appearing on Dulma’s Twitter profile, her personal brand statement leads with what she offers her audience, and then follows it up with proof of her talent and social proof from recognition she has received.
Use these TikTok personal branding content ideas to get started on your own TikTok channel
Each of the creators reviewed in this blog post has a unique personal brand. However, a closer look shows you that there are common threads to their success that you can follow.
The examples of personal brands in this blog post can serve as inspiration, and also offer strategies you can emulate to grow your own channels, start side hustles, and ultimately achieve your personal brand goals.
Hi, I'm Justin and I write Brand Credential.
I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.
I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012.
As always, thank you so much for reading. If you’d like more personal branding and marketing tips, here are more ways I can help in the meantime:
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