The Best Social Media Platforms for B2B Marketing

Social media platforms are a great tool for B2B marketing, opening up a variety of possibilities.

For example, social media platforms offer the following benefits for B2B marketing:

  1. Increased visibility and exposure: Social media platforms are great for B2B marketing strategies because they enable companies to raise awareness for their brands, and to showcase their products and services.
  2. Enhanced networking and collaboration opportunities: B2B businesses thrive off of their netoworks. Through social media platforms, businesses can execute B2B marketing strategies to connect with other businesses, potential employees and talent, potential customers, and potential partners. This is especially true on platforms like LinkedIn, where B2B marketing is prevalent.
  3. Better customer engagement and feedback: Social media platforms allows businesses to engage with their customer bases in a more personal fashion than other channels. This presents an opportunity to build brand loyalty, gather feedback on products and services, and ultimately improve what they offer to other businesses.
  4. Lead generation: Lead generation is the main goal of B2B marketing, and social media platforms are great top of funnel marketing channels for generating leads through strategies like content marketing.

To help you decide which social media platforms are the best fit for your needs, check out our list of the top options.

The best social media platforms for B2B marketing:

YouTube

YouTube

    Platform highlights:

    1. The ability to upload videos
    2. A user interface that is easy to navigate
    3. A search bar to help you find the videos you're looking for
    4. The ability to create and manage playlists
    5. The ability to like, comment on, and share videos
    6. The ability to subscribe to channels
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    Snapchat

    Snapchat

      Platform highlights:

      1. You can send disappearing photos and videos to your friends
      2. You can add filters and effects to your photos and videos
      3. You can create "Stories" which are collections of photos and videos that disappear after 24 hours
      4. You can chat with your friends
      5. You can add friends by their username or by scanning their Snapcode
      6. You can view snaps from around the world on the "Discover" page
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      TikTok

      TikTok

        Platform highlights:

        1. The ability to create short, creative videos
        2. A large variety of music and sound effects you can use to create content
        3. A library of filters and editing tools to help you create engaging videos
        4. A community of other creatives to connect with and get inspiration from
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        Instagram

        Instagram

        Platform highlights:

        1. Instagram is a highly visual platform that caters to creators
        2. Instagram offers content creation tools and post types that give users a variety of options, including temporary story posts, polls, photos, photo carousels, and videos
        3. Instagram profiles offer users visual branding opportunities to design the look and feel of their profiles
        4. Instagram offers a business profile option that unlocks lead generation, ecommerce, and advertising tools for business owners and personal brands
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        Facebook

        Facebook

        Platform highlights:

        1. Facebook has a large established user base
        2. Facebook users and Facebook business pages have ample content creation opportunities, with Facebook posts supporting content types ranging from videos and photos to live video
        3. Facebook business pages offer an opportunity to create a brand footprint on an established marketing channel
        4. Facebook offers advertising tools for creating ads and sponsoring existing posts
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        Twitter

        Twitter

        Platform highlights:

        1. Short form content style encourages frequent, timely updates
        2. Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
        3. Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
        4. Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands
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        LinkedIn

        LinkedIn

        Platform highlights:

        1. Large professional network presents ample opportunities for personal brand building, networking, and yielding job opportunities
        2. Content creation tools offer a variety of options ranging from live video to PDF document sharing and a native LinkedIn blogging platform
        3. LinkedIn profiles are robust, with numerous content fields and opportunities for branding and SEO
        4. LinkedIn company pages offer a variety of content creation tools and branding opportunities geared toward
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