YouTube
YouTube is a video sharing website where users can upload, share, and view videos.
Platform highlights:
- The ability to upload videos
- A user interface that is easy to navigate
- A search bar to help you find the videos you're looking for
- The ability to create and manage playlists
- The ability to like, comment on, and share videos
- The ability to subscribe to channels
Snapchat
Snapchat is a messaging app that allows users to send each other photos and videos which disappear after a set amount of time.
Platform highlights:
- You can send disappearing photos and videos to your friends
- You can add filters and effects to your photos and videos
- You can create "Stories" which are collections of photos and videos that disappear after 24 hours
- You can chat with your friends
- You can add friends by their username or by scanning their Snapcode
- You can view snaps from around the world on the "Discover" page
TikTok
Tiktok is a social media platform that allows users to share short videos of themselves, and to discover short videos from other users.
Platform highlights:
- The ability to create short, creative videos
- A large variety of music and sound effects you can use to create content
- A library of filters and editing tools to help you create engaging videos
- A community of other creatives to connect with and get inspiration from
Instagram
Instagram is a social networking app made for sharing photos and videos with followers.
Platform highlights:
- Instagram is a highly visual platform that caters to creators
- Instagram offers content creation tools and post types that give users a variety of options, including temporary story posts, polls, photos, photo carousels, and videos
- Instagram profiles offer users visual branding opportunities to design the look and feel of their profiles
- Instagram offers a business profile option that unlocks lead generation, ecommerce, and advertising tools for business owners and personal brands
Facebook
Facebook is a social networking website where users can post updates, share photos, and communicate with friends.
Platform highlights:
- Facebook has a large established user base
- Facebook users and Facebook business pages have ample content creation opportunities, with Facebook posts supporting content types ranging from videos and photos to live video
- Facebook business pages offer an opportunity to create a brand footprint on an established marketing channel
- Facebook offers advertising tools for creating ads and sponsoring existing posts
Twitter
Twitter is a social networking site where users can post short messages, called tweets, of up to 280 characters.
Platform highlights:
- Short form content style encourages frequent, timely updates
- Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
- Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
- Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands
LinkedIn
LinkedIn is a social network for professional networking, connecting employers with prospective employees, and connecting employees with other professionals in their field.
Platform highlights:
- Large professional network presents ample opportunities for personal brand building, networking, and yielding job opportunities
- Content creation tools offer a variety of options ranging from live video to PDF document sharing and a native LinkedIn blogging platform
- LinkedIn profiles are robust, with numerous content fields and opportunities for branding and SEO
- LinkedIn company pages offer a variety of content creation tools and branding opportunities geared toward
