Welcome to Brand Credential

Your guide to marketing and personal branding success

Hi I'm Justin 👋

I started Brand Credential in 2019 as a resource to help people build awesome brands. But why should you listen to me?

Simply put: when it comes to marketing and personal branding, I know what I'm doing.

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Latest Articles
The Ultimate Guide to Building Your Personal Brand as a Life CoachThe Ultimate Guide to Building Your Personal Brand as a Life Coach

Unlock the secrets to establishing a powerful personal brand as a life coach with our comprehensive guide.

The Art of Personal Brand Differentiation: Stand Out from the CrowdThe Art of Personal Brand Differentiation: Stand Out from the Crowd

Learn how to distinguish yourself from the competition and create a unique personal brand that sets you apart.

Air Jordan Brand Personality - Leaping to New Heights in Sportswear
1/16/2024
Air Jordan Brand Personality - Leaping to New Heights in Sportswear

Explore the captivating world of Air Jordan as we delve into the distinctive brand personality that has made it an iconic name in sports and fashion.

Assess Your Personal Brand Reach: A Comprehensive GuideAssess Your Personal Brand Reach: A Comprehensive Guide

Discover how to effectively assess the reach of your personal brand with this comprehensive guide.

The Power of Crafting Your Personal Brand on the InternetThe Power of Crafting Your Personal Brand on the Internet

Learn how to harness the power of crafting your personal brand on the internet.

How to Build Your Personal Brand on LinkedInHow to Build Your Personal Brand on LinkedIn

Learn how to effectively build and elevate your personal brand on LinkedIn with our comprehensive guide.

Personal Brand Website: Essential Components to IncludePersonal Brand Website: Essential Components to Include

Discover the essential elements of a compelling personal brand website.

5 Best Books on Branding and Marketing
12/30/2023
5 Best Books on Branding and Marketing

Check out these books on branding and marketing to boost your marketing strategy.

The 5 Best Email Marketing Books - Send Emails That Convert
12/30/2023
The 5 Best Email Marketing Books - Send Emails That Convert

Discover my top picks for the best email marketing books, offering strategic insights and practical tips to create email marketing campaigns that convert.

The 5 Top B2B Marketing Strategy Books
12/29/2023
The 5 Top B2B Marketing Strategy Books

Get new customers for your business with these B2B marketing strategy books.

The Best Account Based Marketing Books for Driving B2B Marketing Success
12/29/2023
The Best Account Based Marketing Books for Driving B2B Marketing Success

Explore my latest blog post where I dive into the best account based marketing books, offering invaluable insights and strategies to enhance your B2B marketing and sales efforts.

Top 5 Books About Social Media Marketing
12/29/2023
Top 5 Books About Social Media Marketing

Discover my top picks for books about social media marketing in this blog, where I delve into five reads that offer expert strategies and insights to elevate your digital marketing skills.

Must-Read Books on Social Media - Expert Analysis
12/29/2023
Must-Read Books on Social Media - Expert Analysis

Dive into my latest blog post where I share my top 5 books on social media, providing essential tips and strategies to enhance your overall online presence and marketing success.

Can You Have a Personal Brand on Multiple Areas? - Discussing Personal Brand FocusCan You Have a Personal Brand on Multiple Areas? - Discussing Personal Brand Focus

Learn about choosing personal brand areas and the best approach to choosing personal brand audiences, topics, and marketing channels.

Doritos Marketing Strategy: Brand Innovation and Impact
12/8/2023
Doritos Marketing Strategy: Brand Innovation and Impact

Discover the secret behind the remarkable marketing strategy of Doritos that has captivated consumers worldwide.

Uber Marketing Strategy: Connecting Rideshare, Food, and Freight
12/8/2023
Uber Marketing Strategy: Connecting Rideshare, Food, and Freight

Explore the intricate web of strategies, tactics, and innovations that have propelled Uber to the forefront of the ride-hailing industry.

Verizon Marketing Strategy: Shaping the Future of Telecommunications
12/8/2023
Verizon Marketing Strategy: Shaping the Future of Telecommunications

Discover how Verizon has harnessed the power of digital marketing to drive success in the modern age.

Tesla Marketing Strategy: The Road to Auto Industry Success
12/8/2023
Tesla Marketing Strategy: The Road to Auto Industry Success

Discover how Tesla's innovative marketing strategy has revolutionized the automotive industry and captivated consumers worldwide.

Red Bull Marketing Strategy: Energizing Brand Engagement
12/8/2023
Red Bull Marketing Strategy: Energizing Brand Engagement

Learn how Red Bull's innovative and daring marketing strategy has propelled the brand to global success.

Nestlé Marketing Strategy: The Ingredients for Sweet Success
12/8/2023
Nestlé Marketing Strategy: The Ingredients for Sweet Success

Discover the secrets behind Nestle's successful marketing strategy in this comprehensive analysis.

Microsoft Marketing Strategy: From Operating Systems to Cloud Solutions
12/8/2023
Microsoft Marketing Strategy: From Operating Systems to Cloud Solutions

Explore the comprehensive analysis of Microsoft's effective marketing strategy in this insightful article.

Patagonia Marketing Strategy: Weaving Sustainability into Brand Success
12/8/2023
Patagonia Marketing Strategy: Weaving Sustainability into Brand Success

Uncover the secrets behind Patagonia's effective marketing strategy in this insightful article.

Pepsi Marketing Strategy: An Effervescent Brand Success
12/8/2023
Pepsi Marketing Strategy: An Effervescent Brand Success

Discover the winning marketing tactics behind Pepsi's success with this in-depth article.

Costco Marketing Strategy: A Study in Membership and Value
12/8/2023
Costco Marketing Strategy: A Study in Membership and Value

Discover how Costco's innovative marketing strategy has propelled the company to success.

What is a Holistic Marketing Strategy?
12/8/2023
What is a Holistic Marketing Strategy?

Discover the power of a holistic marketing strategy and learn how it can transform your approach to reaching customers.

Trader Joe's Marketing Strategy: A Fresh Approach to Grocery Retail Marketing
12/8/2023
Trader Joe's Marketing Strategy: A Fresh Approach to Grocery Retail Marketing

Uncover the successful marketing tactics employed by Trader Joe's and learn how this beloved grocery chain has managed to capture the hearts of consumers.

Netflix Marketing Strategy: Streaming Success
12/8/2023
Netflix Marketing Strategy: Streaming Success

Discover the secrets behind Netflix's effective marketing strategy in this in-depth article.

Airbnb Marketing Strategy: Building a Global Community of Hosts and Travelers
12/8/2023
Airbnb Marketing Strategy: Building a Global Community of Hosts and Travelers

Discover the ultimate Airbnb marketing strategy to skyrocket your rental success! Learn how to optimize your listing, attract more guests, and maximize your earnings with proven tips and tactics.

The Best Marketing Strategies for Gyms
12/8/2023
The Best Marketing Strategies for Gyms

Looking to boost your gym's visibility and attract more clients? Discover the most effective marketing strategies for gyms, from social media tactics to community engagement, in this comprehensive article.

Ben and Jerry's Marketing Strategy: Scooping up Consumer Attention
12/8/2023
Ben and Jerry's Marketing Strategy: Scooping up Consumer Attention

Discover how Ben and Jerry's has crafted a highly effective marketing strategy that has set them apart in the competitive ice cream industry.

McDonald's Marketing Strategies: Cultivating a Fast-Food Empire
12/8/2023
McDonald's Marketing Strategies: Cultivating a Fast-Food Empire

Discover the innovative and impactful marketing strategies employed by McDonald's that have helped the fast-food giant achieve global success.

Expedia Marketing Strategy: Connecting the World Through Travel
12/8/2023
Expedia Marketing Strategy: Connecting the World Through Travel

Discover how Expedia has implemented a highly effective marketing strategy to dominate the travel industry.

Adidas Marketing Strategy: Blending Innovation With Heritage for the Win
12/8/2023
Adidas Marketing Strategy: Blending Innovation With Heritage for the Win

Explore how Adidas has crafted a winning marketing strategy that has propelled them to the top of the athletic footwear and apparel industry.

The Samsung Market Strategy: Consumer Electronics Go-to-Market Success
12/8/2023
The Samsung Market Strategy: Consumer Electronics Go-to-Market Success

Discover the secrets behind Samsung's market strategy in this comprehensive analysis of their success.

Lululemon Marketing Strategy - A Closer Look
12/8/2023
Lululemon Marketing Strategy - A Closer Look

Discover the secrets behind Lululemon's successful marketing strategy in this in-depth article.

A Look at Frito Lay's Marketing Strategy
11/29/2023
A Look at Frito Lay's Marketing Strategy

Discover the secret behind Frito Lay's marketing strategy.

Honda Marketing Strategy: Driving Success in the Automotive Industry
11/29/2023
Honda Marketing Strategy: Driving Success in the Automotive Industry

Explore how Honda's innovative marketing strategy has propelled the brand to success in the competitive automotive industry.

An Overview of AT&T's Marketing Strategy
11/29/2023
An Overview of AT&T's Marketing Strategy

Discover the ins and outs of AT&T's marketing strategy with this comprehensive analysis.

The Dollar Shave Club Marketing Strategy: A Comprehensive Analysis
11/29/2023
The Dollar Shave Club Marketing Strategy: A Comprehensive Analysis

Discover the intricate and innovative marketing strategy of the Dollar Shave Club through this comprehensive analysis.

Boeing Marketing Strategy: Aerospace Marketing Takes Flight
11/29/2023
Boeing Marketing Strategy: Aerospace Marketing Takes Flight

Explore the in-depth analysis of Boeing's marketing strategy and gain valuable insights into how the aerospace giant effectively positions itself in the market.

Hershey Marketing Strategy: A Sweet Success
11/29/2023
Hershey Marketing Strategy: A Sweet Success

Discover the secret behind Hershey's sweet success with this in-depth article on their effective marketing strategy.

Chevrolet Marketing Strategy: A Guide to Automotive Marketing
11/29/2023
Chevrolet Marketing Strategy: A Guide to Automotive Marketing

Discover the ins and outs of the Chevrolet marketing strategy in this comprehensive analysis.

Crocs Marketing Strategy: A Step-by-Step Look at a Footwear Marketing Phenomenon
11/29/2023
Crocs Marketing Strategy: A Step-by-Step Look at a Footwear Marketing Phenomenon

Discover the secrets behind the phenomenal success of Crocs' marketing strategy in this insightful article.

M&M's Marketing Strategy: An Inside Look at Confection Consumer Marketing
11/29/2023
M&M's Marketing Strategy: An Inside Look at Confection Consumer Marketing

Discover the secrets behind M&M's effective marketing strategy in this insightful article.

KFC Marketing Strategy: A Comprehensive Analysis
11/29/2023
KFC Marketing Strategy: A Comprehensive Analysis

Discover the winning marketing tactics of KFC that have made it a global fast-food powerhouse.

Dyson Marketing Strategy: A Look at Home Appliance Go-to-Market Strategy and Branding
11/29/2023
Dyson Marketing Strategy: A Look at Home Appliance Go-to-Market Strategy and Branding

Discover the innovative marketing tactics that propelled Dyson to success in this insightful article.

Fueling Success: How Chevron's Marketing Strategy Stands Out in the Energy Industry
11/29/2023
Fueling Success: How Chevron's Marketing Strategy Stands Out in the Energy Industry

Discover how Chevron has developed an effective marketing strategy that sets them apart in the industry.

The Four Seasons Marketing Strategy: A Comprehensive Approach to Success
11/9/2023
The Four Seasons Marketing Strategy: A Comprehensive Approach to Success

Discover how the Four Seasons Marketing Strategy can elevate your business to new heights.

FedEx Marketing Strategy Case Study
11/9/2023
FedEx Marketing Strategy Case Study

Explore how FedEx has developed and implemented an effective marketing strategy to stay ahead in the competitive world of logistics.