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Your guide to marketing and personal branding success

Hi I'm Justin đź‘‹

I started Brand Credential in 2019 as a resource to help people build awesome brands. But why should you listen to me?

Simply put: when it comes to marketing and personal branding, I know what I'm doing.

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Latest Articles
China Southern Airlines Marketing Strategy: Expanding Horizons in Global Aviation
7/9/2024
China Southern Airlines Marketing Strategy: Expanding Horizons in Global Aviation

Discover how China Southern Airlines has implemented a cutting-edge marketing strategy to soar above the competition.

China Eastern Airlines Marketing Strategy: Expanding Go-to-Market Horizons
7/9/2024
China Eastern Airlines Marketing Strategy: Expanding Go-to-Market Horizons

Uncover the secrets behind China Eastern Airlines' successful marketing strategy in this in-depth article.

Air Canada Marketing Strategy: Connecting the World Through Canadian Hospitality
7/9/2024
Air Canada Marketing Strategy: Connecting the World Through Canadian Hospitality

Discover the inner workings of Air Canada's comprehensive marketing strategy in this in-depth analysis.

Korean Air Marketing Strategy: Heritage and Innovation in Aviation
7/9/2024
Korean Air Marketing Strategy: Heritage and Innovation in Aviation

Uncover the secrets behind Korean Air's powerful marketing strategy in this in-depth analysis.

All Nippon Airways Marketing Strategy: Elevating Standards in Air Travel
7/9/2024
All Nippon Airways Marketing Strategy: Elevating Standards in Air Travel

Discover the innovative marketing strategy of All Nippon Airways in this in-depth article.

Cathay Pacific Marketing Strategy: Excellence in International Aviation
7/9/2024
Cathay Pacific Marketing Strategy: Excellence in International Aviation

Discover the innovative marketing strategy of Cathay Pacific Airways and how the airline has successfully positioned itself in the competitive aviation industry.

Etihad Airways Marketing Strategy: Crafting Exceptional Passenger Journeys
7/9/2024
Etihad Airways Marketing Strategy: Crafting Exceptional Passenger Journeys

Explore the intricate marketing strategy of Etihad Airways in this comprehensive analysis.

Turkish Airlines Marketing Strategy: Bridging Continents and Global Audiences
7/9/2024
Turkish Airlines Marketing Strategy: Bridging Continents and Global Audiences

Uncover the secrets behind Turkish Airlines' successful marketing strategy in this comprehensive guide.

Qantas Marketing Strategy: Pioneering New Frontiers in Air Travel
7/9/2024
Qantas Marketing Strategy: Pioneering New Frontiers in Air Travel

Explore the innovative marketing tactics employed by Qantas Airways and learn how the airline has successfully navigated the competitive aviation industry.

Japan Airlines Marketing Strategy: Delivering World-Class Travel Experiences
7/9/2024
Japan Airlines Marketing Strategy: Delivering World-Class Travel Experiences

Uncover the innovative marketing tactics of Japan Airlines in this insightful article.

Emirates Marketing Strategy: Luxury and Innovation in the Air
7/6/2024
Emirates Marketing Strategy: Luxury and Innovation in the Air

Discover the intricate and innovative marketing strategy of Emirates with this comprehensive analysis.

Southwest Airlines Marketing Strategy: From Rapid Rewards to Convenient Travel Adventures
7/6/2024
Southwest Airlines Marketing Strategy: From Rapid Rewards to Convenient Travel Adventures

Discover the powerful marketing strategies that have propelled Southwest Airlines to success in this comprehensive guide.

British Airways Marketing Strategy: Tradition Meets Innovation in Modern Travel
7/6/2024
British Airways Marketing Strategy: Tradition Meets Innovation in Modern Travel

Uncover the intricate web of marketing tactics employed by British Airways in this comprehensive guide.

United Airlines Marketing Strategy: From MileagePlus to Global Branding
7/6/2024
United Airlines Marketing Strategy: From MileagePlus to Global Branding

Discover the insider secrets behind United Airlines' marketing strategy in this comprehensive guide.

American Airlines Marketing Strategy: Flying High in the Competitive Skies
7/6/2024
American Airlines Marketing Strategy: Flying High in the Competitive Skies

Explore the innovative marketing strategy of American Airlines and how it has helped the company stand out in the competitive aviation industry.

Air France Marketing Strategy: The Art of French Hospitality in the Air
7/6/2024
Air France Marketing Strategy: The Art of French Hospitality in the Air

Uncover the secrets behind Air France's successful marketing strategy in this comprehensive guide.

Lufthansa Marketing Strategy: Precision and Excellence in Air Travel Marketing
7/6/2024
Lufthansa Marketing Strategy: Precision and Excellence in Air Travel Marketing

Discover how Lufthansa's innovative marketing strategy has propelled the airline to new heights in the competitive aviation industry.

Qatar Airways Marketing Strategy: Redefining Global Air Travel
7/6/2024
Qatar Airways Marketing Strategy: Redefining Global Air Travel

Uncover the secrets behind Qatar Airways' successful marketing strategy in this insightful article.

Walmart Marketing Strategy: Revolutionizing Retail with Everyday Low Prices
7/6/2024
Walmart Marketing Strategy: Revolutionizing Retail with Everyday Low Prices

Uncover the secrets behind Walmart's unparalleled marketing strategy with our comprehensive guide.

Singapore Airlines Marketing Strategy: A Commitment to Service Excellence
7/6/2024
Singapore Airlines Marketing Strategy: A Commitment to Service Excellence

Uncover the unparalleled success of Singapore Airlines' marketing strategy in this comprehensive guide.

Delta Air Lines Marketing Strategy: Elevating the Travel Experience
7/6/2024
Delta Air Lines Marketing Strategy: Elevating the Travel Experience

A breakdown of the Delta Air Lines marketing strategy. Learn how the airline brand has soared above the competition.

Introvert Personal Branding Tip: Increase Your Confidence by Optimizing Your Social Media ProfilesIntrovert Personal Branding Tip: Increase Your Confidence by Optimizing Your Social Media Profiles

Put care and thought into your social media profiles to increase your confidence online as you build your personal brand.

Introvert Personal Branding Tip: Batch Create and Schedule Content to Save Time and EnergyIntrovert Personal Branding Tip: Batch Create and Schedule Content to Save Time and Energy

Batch creating and scheduling content for the week on weekends can save your time and energy, especially if you are an introvert building a personal brand.

Introvert Personal Branding Tip: Start With Written Content FirstIntrovert Personal Branding Tip: Start With Written Content First

Publishing written content on social media platforms is a great starting point for introverts looking to build their personal brands.

I Ranked 10 Articles in Google Discover  -  Here's What Worked
2/25/2024
I Ranked 10 Articles in Google Discover  -  Here's What Worked

Discover a new approach to search engine traffic.

3 Technology Trends Marketers Should be Watching
2/23/2024
3 Technology Trends Marketers Should be Watching

The rise of new consumer behaviors and marketing channels.

Personal Branding at Work—Tips for Employees
2/23/2024
Personal Branding at Work—Tips for Employees

How to make your personal brand a win for you, and a win for your employer.

3 Skills Marketers Need in the Age of AI Technology
2/19/2024
3 Skills Marketers Need in the Age of AI Technology

Future-proof your marketing skill set.

Augment Your Marketing Skills With AI
2/17/2024
Augment Your Marketing Skills With AI

How AI will create more versatile marketing professionals

What I Learned Publishing My First 2 BooksWhat I Learned Publishing My First 2 Books

5 lessons on writing and self-publishing.

The 2024 Guide to Online Income: Hard Work, Smart Marketing, and AI Tools
2/13/2024
The 2024 Guide to Online Income: Hard Work, Smart Marketing, and AI Tools

Clickbait skip - put in the work and monetize your content.

How to Make Money on the Internet in 2024 - A Guide to Content Creation and Monetization
2/9/2024
How to Make Money on the Internet in 2024 - A Guide to Content Creation and Monetization

Clickbait Skip - Put in the Work and Monetize Your Content

An Overview of Personal Brand Personality TraitsAn Overview of Personal Brand Personality Traits

Learn what personal brand personality traits are and how to decide on yours.

The Ultimate Guide to Conducting a Personal Brand InventoryThe Ultimate Guide to Conducting a Personal Brand Inventory

Assess your personal brand with this detailed guide to conducting a personal brand inventory.

How to Create a Brand Persona: A Step-by-Step Guide
1/21/2024
How to Create a Brand Persona: A Step-by-Step Guide

Learn how to create a brand persona with our step-by-step guide.

Understanding the Definition of Personal Brand CollateralUnderstanding the Definition of Personal Brand Collateral

Discover the ins and outs of personal brand collateral and how to improve yours.

Magician Brand Persona: The Art of Brand Magic
1/21/2024
Magician Brand Persona: The Art of Brand Magic

Explore the creative and inspiring magician brand persona in this in-depth guide.

The Ultimate List of Personal Brand AdjectivesThe Ultimate List of Personal Brand Adjectives

Use this list of personal brand adjectives to help you define and enhance your personal brand.

Brand Persona vs Customer Persona: Understanding the Key Differences
1/18/2024
Brand Persona vs Customer Persona: Understanding the Key Differences

Discover the crucial distinctions between brand persona and customer persona in this insightful article.

Brand Persona of the Hero: A Guide to Building a Powerful and Inspiring Brand Identity
1/18/2024
Brand Persona of the Hero: A Guide to Building a Powerful and Inspiring Brand Identity

Discover the secrets to creating a compelling brand persona with our comprehensive guide.

The Brand Persona of Gap: A Case Study on Consumer Brand Positioning
1/18/2024
The Brand Persona of Gap: A Case Study on Consumer Brand Positioning

Uncover the essence of Gap as we delve into the brand's persona, identity, and values.

The Brand Persona of H&M: A Look at the Fashion Retail Giant's Brand Positioning
1/18/2024
The Brand Persona of H&M: A Look at the Fashion Retail Giant's Brand Positioning

Discover the captivating brand persona of H&M as we delve into the inner workings of this fashion retail giant.

Apple Brand Personality: Delighting Customers With a Blend of Simplicity and Sophistication
1/18/2024
Apple Brand Personality: Delighting Customers With a Blend of Simplicity and Sophistication

Discover the captivating essence of the Apple brand as we delve into its unique personality traits and the impact it has made on the world.

The Art of Creating a Brand Persona
1/18/2024
The Art of Creating a Brand Persona

Learn to build a brand persona with this comprehensive guide.

The Explorer Brand Persona: Navigating the Terrain of Consumer Engagement
1/18/2024
The Explorer Brand Persona: Navigating the Terrain of Consumer Engagement

Uncover the fascinating and alluring brand persona of Explorer in this captivating article.

A Look at Canva's Go-to-Market Strategy
1/18/2024
A Look at Canva's Go-to-Market Strategy

Uncover the secrets behind Canva's successful go-to-market strategy.