How to Win With Personal Branding on Instagram

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In today's world, building a personal brand is crucial, especially for social media influencers, entrepreneurs, and businesses. Instagram has become the go-to platform for promoting your brand and reaching out to potential customers. In this article, we'll provide you with all the necessary steps to create a winning personal brand on Instagram.

Understanding Personal Branding on Instagram

What is Personal Branding?

Personal branding is the art of establishing yourself as an expert and building a reputation based on your skills, values, and beliefs. It's the way you project yourself to the world and how you want people to perceive you. Personal branding is not just about self-promotion but creating and nurturing relationships.

One of the key components of personal branding is authenticity. In order to build a strong personal brand, it's important to be true to yourself and your values. This means that you should focus on creating content that is genuine and reflects who you are as a person.

Another important aspect of personal branding is consistency. Your personal brand should be consistent across all platforms, including Instagram. This means that your profile should have a cohesive look and feel, and your content should align with your overall brand message.

Why is Personal Branding Important on Instagram?

Instagram has over 1 billion active users, and it's the perfect place to showcase your personal brand. Creating a strong Instagram presence can help you increase your visibility, build your reputation, and grow your audience.

One of the ways to build a strong personal brand on Instagram is by creating visually appealing content. This means that you should focus on creating high-quality images and videos that are aesthetically pleasing and aligned with your brand message. You can also use Instagram's various features, such as Stories and Reels, to showcase different aspects of your personal brand.

Another important aspect of personal branding on Instagram is engagement. In order to build a strong following, it's important to engage with your audience by responding to comments, liking and commenting on other users' posts, and using relevant hashtags.

Finally, personal branding on Instagram is important because it can help you establish yourself as an influencer in your niche. By creating valuable content and building a strong following, you can become a trusted source of information and advice for your audience.

Setting Your Instagram Goals

Instagram is a powerful platform that can help you build a personal brand, connect with your audience, and achieve your business or personal goals. However, to make the most of Instagram, you need a solid plan and clear objectives. Here are some steps to help you set your Instagram goals and achieve success.

Identifying Your Target Audience

The first step to building a successful personal brand on Instagram is to identify your target audience. Understanding your audience helps you create content that resonates with them and captures their attention. Determine the demographics, interests, and habits of your target audience.

For example, if you are a fitness coach targeting women in their 20s and 30s, you may want to create content that focuses on healthy eating, workout routines, and body positivity. On the other hand, if you are a travel blogger targeting adventure seekers, you may want to create content that showcases your travel experiences, adrenaline-pumping activities, and breathtaking landscapes.

By understanding your target audience, you can tailor your content to their preferences and increase your chances of success on Instagram.

Defining Your Unique Selling Proposition

To differentiate yourself from competitors, you need to identify your unique selling proposition (USP). Your USP is the special quality that makes you stand out and appeals to your target audience. It could be your creativity, humor, expertise, or anything else that sets you apart.

For example, if you are a fashion blogger, your USP could be your ability to mix and match affordable and high-end pieces to create unique outfits. If you are a food blogger, your USP could be your expertise in creating healthy and delicious recipes that are easy to make at home.

By defining your USP, you can create a strong brand identity and attract a loyal following on Instagram.

Establishing Your Instagram Objectives

Set specific and measurable goals for your Instagram account. Your objectives should align with your broader business or personal goals. For example, if your objective is to increase brand awareness, you can track your follower count, engagement rate, or mentions.

Other objectives could include driving traffic to your website, generating leads, increasing sales, or building a community around your brand. Whatever your objectives may be, make sure they are realistic, achievable, and relevant to your target audience.

Remember, Instagram is not just about getting likes and followers. It's about creating meaningful connections with your audience and achieving your goals.

Creating a Consistent Visual Identity

Instagram is a powerful platform for building a brand and connecting with your target audience. However, with millions of users and countless accounts vying for attention, it can be challenging to stand out from the crowd. One way to make your Instagram account more memorable and engaging is by creating a consistent visual identity.

Choosing the Right Profile Picture

Your profile picture is the first thing people see when they come across your Instagram account. It's important to choose a high-quality image that represents your brand and attracts your target audience. If you're a personal brand, consider using a professional headshot that showcases your personality and style. If you're a business, a creative and memorable logo can help you stand out.

Remember, your profile picture will appear small on the Instagram app, so choose an image that is easily recognizable and visually appealing even at a small size.

Crafting an Engaging Bio

Your bio is your chance to introduce yourself and tell people what you do and why they should follow you. Make sure your bio is concise, witty, and informative. Use keywords and emojis to highlight your personality and brand identity.

Consider including a call-to-action in your bio, such as asking people to visit your website or follow your other social media accounts. You can also use your bio to promote a specific product or service, or to share a personal story that resonates with your audience.

Developing a Cohesive Aesthetic

Consistency is key when it comes to your Instagram feed. Developing a cohesive aesthetic can help you stand out and create a memorable brand identity. Start by choosing a color palette that aligns with your brand image and objectives. You can use tools like Canva or Adobe Color to create a custom color scheme.

Next, choose a font and style that complements your color palette and brand personality. Stick to a consistent editing style for your photos and videos, and use filters sparingly to maintain a natural and authentic look.

Remember, your aesthetic should be visually pleasing and recognizable. When people see your posts in their feed, they should immediately know that it's your brand without even seeing your username.

By following these tips and creating a consistent visual identity, you can make your Instagram account more engaging and memorable for your target audience.

Content Strategy for Your Personal Brand

Building a personal brand on Instagram can be a challenging task, but with the right content strategy, you can create a lasting impression on your audience. In this article, we'll explore some tips and tricks to help you create engaging content that reflects your brand values and tone.

Types of Content to Share

Instagram offers various formats for sharing your content, including photos, videos, stories, and reels. Each format has its own unique advantages, so it's essential to choose the one that best suits your brand and objectives.

For instance, if you're a fashion blogger, you may want to focus on high-quality photos that showcase your outfits. On the other hand, if you're a fitness influencer, you may want to create short videos that demonstrate your workout routines.

Experiment with different types of content, such as how-to guides, behind-the-scenes shots, humor, or inspirational quotes. This will help you understand what resonates with your audience and what doesn't.

Balancing Personal and Professional Posts

While Instagram is a personal platform, it's also important to maintain a professional image. The key is to strike a balance between personal and professional posts that reflect your brand values and tone.

It's okay to share personal stories or experiences that align with your brand's message. For example, if you're a sustainability advocate, you may want to share your experience of living a zero-waste lifestyle. However, it's crucial not to overshare personal information or post anything that could harm your reputation.

Utilizing Instagram Stories and Reels

Instagram Stories and Reels are great for engaging with your audience and providing them with a behind-the-scenes look at your brand. These formats allow you to share updates, giveaways, promotions, or tutorials in a more casual and authentic way.

When creating Stories or Reels, make sure your content is entertaining, informative, and authentic. Use them to showcase your personality and connect with your audience on a deeper level. You can also use features like polls, quizzes, or questions to encourage engagement and feedback from your followers.

In conclusion, creating a content strategy for your personal brand on Instagram requires patience, consistency, and creativity. By experimenting with different types of content and formats, maintaining a professional image, and utilizing Instagram Stories and Reels, you can build a loyal following and establish yourself as a thought leader in your niche.


Creating a winning personal brand on Instagram takes time, effort, and dedication. By establishing a clear strategy, developing a visual identity, and creating engaging content, you can grow your brand and attract a loyal following. Remember to stay true to your brand values, and always prioritize authenticity and quality.

Bonus Personal Branding Insights

About the Author

Hi, I'm Justin and I write Brand Credential.

I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.

I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012.

As always, thank you so much for reading. If you’d like more personal branding and marketing tips, here are more ways I can help in the meantime:

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