Dive Deeper with These 5 Stellar Books About Product Marketing

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As professional marketers, the quest for refining our skills will span our entire careers.

Each campaign, every audience interaction, and all the metrics we could ever want serve as stepping stones toward the next step in our marketing journeys.

In my own career, I'm always looking for inspiration. I network with other marketers, follow thought leaders in our industry, and read everything I can about marketing. This article is about the latter, as I've come across some books about product marketing that I think can help product marketers find inspiration.

These five product marketing books are worth thinking about adding to your own book shelf to equip you with new insights and perspective about bringing products to market. Let's take a look at them.

1. The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch - Yasmeen Turayhi

This book serves as a roadmap for those navigating the tumultuous waters of a product launch. It's sprinkled with crucial questions that prompt you to think critically about your strategies, coupled with lessons distilled from real-world experiences.

The author is Yasmeen Turayhi, a product marketing executive shares insights from her career in her books and writing on platforms like Medium. In this book, Turayhi delves into the components of a successful product launch, emphasizing the importance of a well-structured plan and a deep understanding of the market landscape​ you operate in.

The book unravels 50 key questions, acting the ultimate product marketing FAQ. It's a read that will leave you with tangible advice you can immediately put into practice and a profound understanding of what it takes to bring a product to market successfully.

2. The Influential Product Manager: How to Lead and Launch Successful Technology Products - Ken Sandy

This book is right up my alley as someone who has spent the past decade working in marketing for technology companies. The author Ken Sandy has spent over two decades in senior product management positions, including stints with companies like Lynda.com and Masterclass.

His book discusses the art of leading and launching products with a finesse that not only ensures successful market penetration, but also encourages development of skills and knowledge that can carry product professionals forward in their careers. The narrative is enriched with actionable insights that are geared towards empowering product managers to be the linchpin in steering a product from conception to market entry​.

Sandy goes through the nuances of becoming an influential product manager within your respective organization, one who can rally a cross-functional team toward a shared vision, ensuring every team member is aligned for a stellar product launch. It’s a tome that promises to elevate your understanding and execution of product marketing in the tech industry.

3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market - Srini Sekaran

Here’s a read that champions the essence of customer-centricity in product marketing. It unfolds a simple, impactful approach to understanding and aligning with your customer’s needs, ensuring your product resonates with the market it intends to serve.

Author Srini Sekaran writes from his product marketing background that includes gigs with companies like Amazon, NASA and his current product management role at Salesforce.

The narrative is laced with practical strategies and real-world examples to help product marketing professionals, all while keeping the customer at the heart of every decision. It’s a refreshing perspective that’s bound to refine your approach to product marketing, making it an enlightening read for marketers at any stage of their career.

4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value - Richard King, Byrony Pierce

Stepping into the world of product marketing can often feel like venturing into uncharted territory. This book serves as a beacon, illuminating the path towards establishing your role, authority, and strategic value in the product marketing domain. It delves into the often misunderstood realm of product marketing, unraveling its core essence and the pivotal role it plays in bridging the gap between products and their respective markets​.

The narrative is crafted to empower you to carve out a niche for yourself in the product marketing landscape, ensuring you’re equipped with the know-how to articulate and demonstrate your strategic value. It’s a compelling read that promises to demystify the realm of product marketing, making it a must-have for those looking to fortify their footing in this domain.

5. Product Marketing Debunked: The Essential Go-To-Market Guide - Yasmeen Turayhi

Turayhi is back again with another practical, hand-on product marketing book. This book is akin to a compass for those venturing into the go-to-market journey. It lays down a pragmatic framework that can be tailored to suit various products across different verticals and industries, especially in the business-to-business (B2B) space.

It includes a handy go-to-market checklist and other tested frameworks that are pivotal for every company or entrepreneur gearing up for a product launch. It's a meticulous guide that ensures you're well-prepared to navigate the go-to-market maze, making it a valuable addition to your arsenal of product marketing resources​.

Final Thoughts on These Product Marketing Books

Each of these books unveils layers of product marketing, offering a blend of theoretical knowledge and practical insights. They promise not just a read, but a journey that’s bound to refine your product marketing acumen, making each of them a worthy companion as you navigate the realms of product marketing. So, as you turn the pages, may the insights leap off the pages, sparking fresh perspectives and strategies for your marketing endeavors!

About the author

Hi, I'm Justin and I write Brand Credential.

I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.

I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012. Thank you for reading and feel free to connect with me on LinkedIn.

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