The 5 Top B2B Marketing Strategy Books

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B2B marketing is one of the more challenging marketing disciplines.

Whether you're an entrepreneur looking to grow your business or a marketing professional trying to win customers for your company, B2B marketing is a competitive game.

I've worked in the B2B marketing space for 10 years, and I am constantly studying new strategies and tactics. Aside from my own research and analysis, I like to learn from other marketing experts. To help you do the same, I've compiled a list of the top B2B marketing strategy books.

1. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth - Simon Hall

This book is a decisive guide to the most recent developments in B2B digital marketing. It offers an overview of the latest frameworks and models, addressing the everyday challenges associated with account targeting, data utilization, and digital campaign management. This book is particularly beneficial for marketers looking to leverage new strategies and tools to navigate the complexities of B2B marketing in the digital age​​​​.

2. The Ultimate B2B Marketing List: 200+ Tactics You Need to Try - Jessica Schwarze

This resource is packed with practical and innovative marketing tactics tailored for B2B businesses.

It serves as an indispensable tool for B2B marketers, offering a wide range of strategies to understand and engage with target buyers, and craft compelling content. The book is a treasure trove of ideas that can be implemented immediately to drive impact in a B2B setting​​.

3. Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence - David Sweenor, Kalyan Ramanathan

This book stands out for its practical approach to B2B marketing. It is grounded in the day-to-day realities of the field and provides practical explanations, advice, tips, and best practices on how various marketing functions fit together.

Aimed at business leaders, CMOs, product managers, sales professionals, and early-career marketers, this book offers an integrated framework and approach to marketing, including downloadable templates to improve performance in various marketing domains​​.

4. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement - Heidi Taylor

Authored by Heidi Taylor, an internationally recognized senior marketing strategist, this book introduces a new and game-changing model for B2B marketing. It focuses on honing your focus and employing effective strategies to win lasting customer engagement. The author provides insights into differentiating, developing, and delivering strategies that foster lasting customer relationships.


This handbook is an essential read for B2B SaaS leaders looking to scale their software businesses effectively. It offers a strategic approach to stacking the odds in your favor, focusing on key aspects of scaling in the software industry. The book provides insights into creating effective go-to-market strategies, making it a valuable resource for anyone in the SaaS space​​.

Final Thoughts on the Best B2B Marketing Strategy Books

These B2B marketing strategy books offer a range of perspectives, from digital marketing frameworks to practical tactics for B2B marketing.

Each book provides unique insights into the complexities of B2B marketing, making them invaluable resources for anyone looking to excel in this field. Whether you are a seasoned marketer or just starting out, these books are sure to add value to your marketing library.

About the author

Hi, I'm Justin and I write Brand Credential.

I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.

I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012. Thank you for reading and feel free to connect with me on LinkedIn.

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