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Sprout Social - Sprout Social is one of the leading social media automation platforms. It has post scheduling across platforms, comprehensive analytics, social listening tools to see when your brand is mentioned or tagged in posts, and competitor reporting. Sprout Social continues to add helpful features for social media marketers, and is a tool you can’t go wrong with.
Hootsuite - Hootsuite is one of the top social media marketing applications, giving social media managers cross-platform publishing tools, analytics, and
HubSpot - HubSpot offers a suite of marketing tools that include social media publishing across platforms. HubSpot features email marketing automation, lead capture tools like contact forms and chatbots for your website, and a built in CRM to show the ROI of your marketing efforts flowing directly into sales conversion.
Zoho - Zoho is another multi-faceted marketing software suite with tools to help automate social media marketing, email, and website lead generation. One of the unique aspects of Zoho is its collaboration and project management tools to help teams with several marketers work together.
Buffer - Buffer is a social media marketing tool that features cross platform publishing and social media analytics. With both free and professional versions of its platform available, Buffer is great for beginners as well as seasoned marketing professionals. It also has a handy browser toolbar that makes publishing new content you come across quick and easy.
Sprout Social - Sprout Social is one of the leading social media automation platforms. It has post scheduling across platforms, comprehensive analytics, social listening tools to see when your brand is mentioned or tagged in posts, and competitor reporting. Sprout Social continues to add helpful features for social media marketers, and is a tool you can’t go wrong with.
Hootsuite - Hootsuite is one of the top social media marketing applications, giving social media managers cross-platform publishing tools, analytics, and
HubSpot - HubSpot offers a suite of marketing tools that include social media publishing across platforms. HubSpot features email marketing automation, lead capture tools like contact forms and chatbots for your website, and a built in CRM to show the ROI of your marketing efforts flowing directly into sales conversion.
Zoho - Zoho is another multi-faceted marketing software suite with tools to help automate social media marketing, email, and website lead generation. One of the unique aspects of Zoho is its collaboration and project management tools to help teams with several marketers work together.
Buffer - Buffer is a social media marketing tool that features cross platform publishing and social media analytics. With both free and professional versions of its platform available, Buffer is great for beginners as well as seasoned marketing professionals. It also has a handy browser toolbar that makes publishing new content you come across quick and easy.
Canva: Canva is an easy to use design tool that enables beginner designers to create professional looking marketing collateral and assets, while also providing tools for more experienced designers to expedite their workflows. Their digital content creation templates include social media posts for different platforms, PDFs, pitch decks and presentations, and even logos. Their templates print collateral cover flyers, posters, business cards, and swag like t-shirts and stickers. Canva’s product offering goes beyond still asset design, with an online video maker and editor and video intro templates for creating video content for sites like YouTube. Canva gives marketers with all levels of design skill a powerful multi-faceted tool to deliver their branding and marketing across channels.
Adobe Creative Cloud: The Adobe suite is the gold standard for designers when it comes to branding and marketing content creation. Adobe Photoshop offers photo editing and compositing tools for producing photography, graphics, and other web elements. Adobe XD allows designers to create collaborative artboards where they can layout web pages and documents, and design user experience flows. Adobe Illustrator is a versatile tool for drawing and creating assets like logos and brand elements. The rest of the Adobe suite offers several other software solutions for things like web design, book design, and even marketing automation. While the learning curve for Adobe products is higher than other drag and drop or templated design platforms, the Adobe suite has a solution for almost any design or branding need.
Figma: Figma calls into the professional end of the design software spectrum. Its platform has many of the features and tools found in more entry level platforms for designing for the web, social media content, and marketing materials like graphics and presentation. Figma’s platform takes design implementation a step further than basic platforms, with features for web design hand off to make it easy for designers to work with web developers, design system tools for managing assets, and prototyping tools for designing animation and motion.
Visme: Visme is a visual design platform that features tools and templates for designing a variety of branded assets, and features collaboration and storage tools to make managing design projects and assets easy. Visme has templates for presentations, infographics, charts and graphs, and social media content. Visme also has a library of helpful assets for using in your designs like icons, data visualization systems, and photography. Visme is a design platform for enter level designers as well as more polished designers, and it also offers a library of tutorials and design classes to help people learn design skills as well as their platform.
Webflow: Webflow is emerging as a popular all-in-one website design and hosting platform that is being used by everyone from bloggers to enterprise SaSS companies. It’s no-code solution lowers the barrier to entry for non-coders to create beautiful websites for their brands, and its integrations with professional tools like Google Analytics, e-commerce (see Shopify below), and marketing platforms offer Webflow users plenty of options for building their businesses online. They also have a growing community of pro users that you can hire to create your site, and online tutorials for learning how to use it yourself.
Shopify: Shopify has exploded as SMBs take their businesses online. It’s online store setup features, all-in-one web hosting, and design templates enable users to quickly setup and publish an online store for their business and build out pages for all of their products and services. Shopify is highly recommended for businesses of all sizes looking to sell products online, with plenty of case studies and examples to guide you. Shopify has also expanded its service offerings over the years into marketing tools, and has features like email marketing, ad management, and point of sale (buy now buttons, forms, affiliate links, etc).
Squarespace: Squarespace is no-code website creation platform that has become popular for creating digital portfolios, online stores, and blogs. The platform is largely drag and drop for creating webpages and website content, and offers templates based on the type of site you wish to create, such as ecommerce, creative agency, and blog website templates.
Wix: Wix is another no-code website creation platform designed for ease of use, and has the ability to support goals for both businesses and individuals. It offers website templates, design tools, e-commerce tools, and integrations with marketing functions like email. Wix makes for a great end-to-end solution for people just starting out in setting up websites, and is also adding enterprise tools for businesses.
Wordpress: Wordpress has been a favorite for bloggers and corporate website builders for over a decade. Wordpress has many of the no-code aspects of other website builders like out of the box templates, plugins for marketing tool integration like analytics and email marketing, and built-in blog post templates to make setting up a blog website easy.
HubSpot: HubsSpot’s marketing automation platform offers web hosting and website building tools for customers. It has templates for full websites, landing pages, and blogs. Hosting a website with HubSpot has multiple advantages for HubSpot customers, as they can build HubSpot marketing automation tools right into their websites pages with no website development needed. This includes dragging and dropping in contact forms for lead generation.
